When buying new products or services for their organisations, 72% of business leaders consider “Trust in the company (the seller)” to be of the utmost importance, according to Five9’s Customer Service Index 2020 report. That an increase from last year’s number at 62%, and it trumps both price and ease of use. 

No trust equals no loyalty. 

Smart people leading good companies have found that if you chase a sale, you’re looking at a one-time transaction. If you chase the customer, you’re looking at a relationship that could lead to long-term business and, ultimately, customer loyalty. ????????

Great article.  Read more ????????  https://www.forbes.com/sites/shephyken/2020/07/26/now-more-than-ever-customers-want-to-trust-companies-they-do-business-with/#77929dd46f41