Now is the time to stay calm and strengthen your business foundation:

• prepare daily cashflows – ‘cash is king’ is most vital at this time;
• model different cash scenarios – worse case, best case, somewhere in the middle;
• collect debts now;
• charge interest, if your terms of business provide for this.  If not, add them to your terms and conditions;
• offer early settlement discounts to get the cash in – win win for you and your customers;
• take decisive action – sit and hope for the best is not a strategy;
• audit your business – are all your activities profitable?  If no, suspend or cancel until they can be made profitable; no room for emotions or sentiments;
• keep measurable and effective marketing going – let everyone know you are still open for business;
• contact suppliers and negotiate cashflow easing terms- seek help; communication is key;
• contact us for practical hands on advice; we work with you for your business.